July 22, 2024
After a year away in 2023, Xero’s flagship event returns to the USA in 2024 as it lands at the Music City Center in Nashville, TN across 14-15 August. Before you hit the Grand Ole Opry, Broadway and the bustling streets of Nashville, read on to learn more about what to expect from Xerocon Nashville 2024.
Xerocon brings together accountants, bookkeepers, and app partners for a global event series filled with industry insights, inspirational speakers, and networking with innovative peers. Attendees can also gain expert knowledge on the latest Xero tools and features, designed to save time, grow their businesses, and enhance their clients' success.
For those planning on heading along, the Fathom team cannot wait to join you in Music City. If you haven’t already, you can still grab a ticket here. For those who can't be at the event in person, our team will be bringing you the latest news and key insights from the two days. Follow us on LinkedIn to stay across all the action, and register for our webinar to get yourself prepared for the big event.
In the meantime, get our tips for the must-attend sessions below.
Firstly, we’ve got to mention when you can see Fathom in action (clearly this is why everyone is coming to Xerocon in the first place, right?) Featuring some familiar Fathom faces, these sessions will help you explore the possibilities afforded by Fathom’s class-leading functionality. We’ll be hosting comprehensive overviews at 11am on Day 1 and Day 2 at the Fathom booth. Anyone is welcome to join for these demonstration sessions on the expo floor, so grab a coffee and swing by!
If those times don’t work for your schedule, you can come by the Fathom booth E28 at any other time for a chat and a quick demonstration, too.
Digital inequity is impacting small businesses across the US and Canada. Adopting digital tools and workflows is crucial for your clients and your practice to stay competitive. In this session, learn how to lead in this area, influence change, and support your clients in overcoming digital barriers to stay ahead.
Day 1, 12:30pm - 1:00pm, Main Stage. Add it to your agenda here.
Defining the right service structure and pricing model is a growing challenge for client accounting and advisory practices. This session will share strategies to effectively structure and price monthly accounting, controllership, and financial coaching services using a three-tiered model that maximizes revenue, protects scope, and focuses on client outcomes.
Day 1, 2:30pm - 3:30pm, Breakout Stage 2. Add it to your agenda here.
Building the right app stack is key to great client advisory. This session will focus on how to use Xero App Store apps to create custom solutions for your clients, whether for tax, bookkeeping, or industry-specific needs. Plus, hear from Xero partners who elevate their services with Xero and custom integrations.
Day 1, 3:30pm - 4:15pm, Breakout Stage 3. Add it to your agenda here.
Adopting Client Advisory Services (CAS) offers many benefits for your practice. But how can you ensure it's a profitable revenue stream when extending your compliance services into the advisory space? In this session, Xero National Ambassador Elizabeth Mason will share her insights on defining your value as an advisor, pricing and packaging that value, and effectively marketing and selling your advisory services.
Day 2, 10:15am - 10:45am, Main Stage. Add it to your agenda here.
To round out the event in style, the infamous Xerocon wrap party takes place at Luke’s 32 Bridge at 6:30pm, following the close of Day 2. In keeping with Xerocon tradition, music, entertainment and the dance floor will be a big feature. The best part? All food, drink and entertainment are included in your Xerocon pass. Just make sure you add it to your registration order.
To see the complete session offering for Xerocon Nashville 2024, check out the full agenda here.
We’re hosting a live webinar with industry afficionado Heather Smith to provide our best tips and tricks to make the most of your Xerocon experience. With so much on across the two days, it’s best to arrive well rested and prepared. You can register for the webinar here. In the meantime, keep an eye on our LinkedIn page for all the latest updates ahead of Xerocon Nashville.
Xerocon Nashville 2024 is shaping up to be a grand ol’ time. Our team is looking forward to seeing you in Music City!
Jack is a global marketing programs manager at Fathom, who recently completed his MBA. With a background in copywriting, branding, and CRM technology, Jack is passionate about meaningful brand communication and marketing strategy.
